End of the PC era when 337M PCs sell in 2011?
The Internet blogosphere is ablaze with news that we’re supposedly reaching the end of the Personal Computer (PC) era because PC sales have peaked while Apple products (Mac + iOS devices) are up 250%. While Apple’s success with iPhone and iPad are undeniably phenomenal, we need to be careful with some of these numbers games whenever people start talking about percent gain and loss rather than absolute sales figures.
While PC sales declined 1.1% in Q1-2011 compared to Q1-2010, we’re still talking about 84.3 million PC sales for a market that is already completely saturated. That projects to 337.2 million PC sales worldwide for 2011. Based on optimistic projections, Apple might sell 45 million iPads in 2011. That’s a phenomenal success for Apple, and it might even mean a significant turning point in the marketplace, but it’s premature to declare the PC era over — or what Steve Jobs calls the “post PC era”.